Audience & purpose
Who New Urban Media serves, what matters to those people, and the change the brand aims to make.
Awaiting brand inputBRAND PROFILE / WORKING DOCUMENTStart with what
Start with what
we know.
A record of the identity decisions made so far. Business positioning stays open until it is defined for New Urban Media.
Visual direction established · Positioning in developmentESTABLISHED IN THIS PROJECT
The visual foundation.
- Brand name
- New Urban Media
- Identity asset
- The supplied NU logo mark, with its original proportions preserved.
- Primary color
- Sky blue · #8ED2FF
- Neutral direction
- Frost #FBFBFB, Canvas #F6F7F7, Mist #EDEEEF, Cloud #E8E8E7, and the tracker’s neutral dark surfaces.
- Typography
- Hanken Grotesk, Newsreader, and JetBrains Mono.
- Accent preference
- Mint remains optional and restrained. Pink is excluded.
- Current exploration
- A single mixed-surface system: blue-black gradients, solid blue-black, and light neutral sections, with charcoal cards. No page-wide light/dark switch.
TO DEFINE
The business behind the brand.
Offer & difference
The confirmed services, distinct strengths, and reasons a client would choose New Urban Media.
Awaiting brand inputProof & experience
Verified work, outcomes, testimonials, and the experience clients can expect.
Awaiting brand inputPositioning & promise
A concise positioning statement and brand promise, grounded in the decisions above.
Awaiting brand inputNo business claims, service lists, or brand history have been carried over from the reference kit.